NEW YORK: Six PR professionals will be honored at next month's ICCO Summit in Berlin as the inaugural members of the organization's new International Hall of Fame.
ICCO, which stands for International Communications Consultancies Organization, established the hall of fame to acknowledge senior practitioners' contributions to the advancement of global PR.
Inductees include Harold Burson, chairman of Burson-Marsteller; David Drobis, chairman of Ketchum; Anne Forrest, non-executive chairman, Asia, Golin/Harris; Peter Hehir, former chairman, Porter Novelli; Michael Morley, deputy chairman, Edelman; and Jean-Leopold Schuybroek, CEO, Interel (Belgium's largest independent agency).
"These people made exceptional progress in the internationalization of the industry," said Chris McDowall, ICCO secretary general. "They combined cultural sensitivity with commercial acumen to create agencies that share global reach with local relevance.
"They have provided vision and leadership necessary for the PR industry to develop around the world."
Produced in association with PRWeek, the ICCO Summit will be held October 16-17 and include speakers from companies such as FedEx, Coca-Cola, McDonald's, and Shell. To register for the event, log on to www.iccopr.com/home/summit.cfm.