BOOK REVIEW: Reporter recalls what caught his eye

From an award-winning journalist comes a report from behind the scenes, courtesy of 20 years in TV news. Jeff Crilley has myriad accolades to his credit, including an Emmy, as well as an anecdote for everything from turkeys that impersonate Elvis to a struggling street performer earning national fame as "The Original Butt Sketch Artist."

From an award-winning journalist comes a report from behind the scenes, courtesy of 20 years in TV news. Jeff Crilley has myriad accolades to his credit, including an Emmy, as well as an anecdote for everything from turkeys that impersonate Elvis to a struggling street performer earning national fame as "The Original Butt Sketch Artist."

In Free Publicity, Crilley recounts his most memorable stories, and explains the winning strategies that made them newsworthy. Each chapter concludes with a brief review to reinforce the lessons learned. Among the success secrets Crilley reveals are how to take advantage of a media feeding frenzy, write a killer press release, and extend your 15 minutes of fame. Although much of the material may seem old hat, the book is a reminder of the simple truths that dramatically increase the chances of coverage - the very truths that so easily escape even the sharpest practitioners from time to time. For novices, the book serves as a primer, chock-full of practical advice. ----- Title Free Publicity Author Jeff Crilley Publisher Charisma, 119 pages Reviewed by Heath Shackleford, director of client services for Seigenthaler PR

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