NEW YORK: PRWeek's second healthcare conference, Pharma PR: The Real Direct-to-Consumer, will focus on the role of PR in the healthcare marketing mix.
The one-day conference will be held on November 12 at the Waldorf Astoria in New York City. The event will cover how PR reaches out to a range of stakeholders, as well as the impact of marketing on corporate branding and reputation.
Topics will include partnerships between managed care and pharma, multicultural healthcare marketing, integrating pharmaceutical agency teams across various marketing disciplines, and marketing to the caregiver.
Speakers include Jeffrey Winton, VP of global communications for Schering Plough; Janet Caldwell, AstraZeneca's director of managed markets and public affairs; Rebecca Tillet, Pfizer's director/team leader, US pharmaceuticals PR; Peter Pitts, the FDA's associate director for external affairs; and Mary Stutts, senior director of corporate relations at Genentech.
For more details or to register, go to www.prweek.com, and click on "Events" and then "Conferences."