MEDIA WATCH: 'Obesity' finds a top spot on press menu

The possible link between increased obesity in the US and the tantalizing drinks, meals, and desserts marketed by fast-food chains has gripped the media's attention over the last six months and has led to significant coverage of the companies' strategies to increase sales and profits. The introduction of healthy food options is seen as a positive step in battling childhood obesity, a growing PR and public policy issue.