MEDIA BRANDS: Glamour proves to be a legitimate advocate for readers by adding substance to its style

In October 1992, the cover of Self featured the simple, stark image of a pink ribbon. By now, it's common knowledge that the symbol of the ribbon was part of an effort to raise awareness of a little-known killer. Not only did that campaign help make mammographies a part of women's health routine, but it helped identify the women's health magazine with a crucial issue. To this day, breast cancer awareness and prevention remains an important part of the magazine's editorial content.