Dolby brings in Hoffman for consumer division PR

SAN FRANCISCO: Dolby Laboratories has selected The Hoffman Agency to represent its US consumer division. Dolby launched its review in July, looking for a firm to develop PR strategies for the consumer division, which focuses on PCs, consumer electronics, mobile entertainment, and gaming. For the most part, Dolby's revenues are derived from developing technology that it licenses for use in other companies' hi-tech products.

by Andrew Gordon

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