On pages 207, 209, and 211, (the text skips every other page), Budd tells how to decide if a book is worth buying. He says, "Read/scan the last two chapters. This is where the meat is" and "Don't be seduced by provocative cover art."
If he said this on page one, you might skip to the end for the practical information, such as the "Ten Commandments of Good Press Relations." Budd tells you to think outside the box. He says you can get ahead by learning to see the world differently, perceiving opportunities, and acting on them so that your boss notices. The DaVinci connection, as Budd describes it, involves learning to use your creative right brain, although he never explains how. You'd have more luck scanning the journalism section at the bookstore, where you'd find many books with inspirational quotes on every other page (and you'd know what to do with the blank pages in between). ----- Title The DaVinci Factor: How to Turn Your PR Job into a Career Author John F. Budd Jr. Publisher Xlibris Corporation, 225 pages Reviewed by Mary Koniz Arnold, journalist, Dutchess Community College
