MEDIA BRANDS: While ad execs tremble in face of technology, PR pros could see this as a brave new world

On a rainy morning in New York late last month, a collection of advertising and TV executives and other media types descended on a conference room in the Conde Nast building for a discussion on the future of advertising. They dined on fruit and yogurt, coffee and juice, but the special that day was fear - specifically, fear of a future in which their business model is likely to be outmoded by technological advancement.