SAN JOSE, CA: IBM and Factiva are getting into the text analytics business with the announcement of a plan to track corporate reputation on IBM's new data-mining and discovery platform.
IBM's WebFountain scours the web, including chat rooms and bulletin boards, and then draws connections between strings of words, adding an analysis and categorization component to a powerful search engine. In the works for three years, WebFountain is the tech giant's attempt to make sense of the immense amount of information on the internet.
Factiva's first application on WebFountain, which extracts trends, patterns, and relationships from unstructured and semi-structured text, will analyze information from Factiva's sources. The analysis will be shaped into a report that shows issues, trends, and relationships intended to lend insight into brand perception.
The agreement brings together the world's largest IT company and the Dow Jones and Reuters-content company.
"With WebFountain, our customers can now use the internet's immense amount of data as a business tool, and Factiva's authoritative sources and taxonomy expertise make the results even more powerful," said Robert Carlson, IBM WebFountain VP.