MARYSVILLE, OH: Lawn and garden products maker The Scotts Company has hired Edelman as its PR agency of record.
Edelman will have staffers in Chicago, Los Angeles, London, and Washington, DC working on the account. The agency will handle consumer marketing, employee communications, and reputation management and branding issues. Edelman research firm StrategyOne will also provide research and measurement services.
Scotts had used a variety of agencies in its various divisions, but decided to consolidate its PR under one agency of record, said Jim King, director of IR and corporate communications. The move reflects a recent integration of Scotts' communications efforts inside the company.
Mark Shadle, Edelman EVP and MD of corporate affairs in Chicago, will run the team.
The agency will first look at developing core messaging for the Scotts brand, Shadle said.