THE PUBLICIST: In the end, Arnold's act was a hit with voters and the media
The biggest surprise in the California governor recall wasn't Arnold Schwarzenegger's stunning victory over Gary Coleman. Rather it was the awesome manner in which Arnold's camp circumvented the political press - and ran roughshod over the mainstream media like a Hummer plowing through Laura Bush's Rose Garden. "Ideas? Who needs ideas?" Forget conventional wisdom. Arnold treated the entire campaign like it was a film press junket - where the rules are very different.