LOS ANGELES: As a culmination of a four-year project to help publicize what has become one of Los Angeles' most renowned arts facilities, Ruder Finn this week will help open the Walt Disney Concert Hall.
"It is one of those once-in-a lifetime opportunities for us," said RF's Cynthia Wornham, who is in charge of the account.
The Frank Gehry-designed project in downtown LA is one of the most ambitious and unusual buildings in the area, and has become a favorite subject for local press, as well as arts, architecture, travel, and other specialty media. Hundreds of stories have been written about the structure, which is home to the LA Philharmonic, and an equal number of journalists and community leaders have been courted as part of the PR campaign to raise support for the facility. In a town where performing arts are often overshadowed by the entertainment industry, this week's galas to open the hall have become hard-to-get tickets, pointing toward the success the facility has had winning backers.
In addition to continuing to work for the LA Philharmonic, Ruder Finn also recently signed The Patina Group of restaurants as a client. Celebrity chef Joachim Splichal is currently in the process of moving his flagship restaurant Patina into the Disney Concert Hall.