OP-ED: Now is the time to consider how to help PR's future talent

Our industry has taken some hard knocks over the past few years. Layoffs, lost business, and shrinking budgets, coupled with the requests to do more with far less have plagued us all at some level. However, in our urgency to meet these immediate challenges, are we neglecting a longer-term and potentially more debilitating issue - how might the absence of well-educated talent in our industry pipeline impact how we do business in the future?