WESTPORT, CT: Allied Domecq Spirits & Wine, North America, has reached across the country to hire a new VP of corporate communications, David Karraker. He'll report to Chris Swonger, SVP of corporate affairs.
Karraker, former director of marketing communications for Kmart, will be moving in November from San Francisco to Allied's Connecticut offices to take on the new VP post.
Before taking his last job with Kmart in October 2001, he had been VP of corporate communications for BlueLight.com, Kmart's online retailing site that has since been folded into the corporate site.
In his new position, "the first goal out of the gate will be to step up brand PR," Karraker said. He's in the process of reviewing agencies that work on various Allied brands.