Harris survey shows 13% drop in client PR spending

HIGHLAND PARK, IL: The 11th Thomas L. Harris/Impulse Research PR Client Survey, which is commissioned annually by top PR firms, showed that clients spent about 13% less on PR this year than they did last year. In yet more proof of the tough road PR has had to hoe this year, internal budgets remained virtually unchanged at $948,000, compared to $952,000 in 2002. Yet, external spending declined by $330,000, down to $1,229,000 in 2003.

by Sara Calabro

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