THE PUBLICIST: PR pros bridge the message and the money in Hollywood

Waste another day lounging around watching football? Or attend a publicity seminar to better my skills and glean something worthwhile for this column? For a dedicated pro like me, it was an easy call. But just as I got up to grab a beer and some Cheetos (8am is not too early for Cheetos, by the way) the damn cable went out. Disheartened by this unwelcome omen, I grabbed some notepaper and made my way to the Television Academy in North Hollywood. Nourished by complimentary Krispy Kreme donuts, I settled in like an eager schoolboy to learn some new tricks of the trade.