NEW YORK: The search has begun for PRWeek's 2004 Student of the Year.
The competition, which is sponsored by Weber Shandwick, asks students to devise a campaign for Got Milk?
A shortlist will be announced early next year, and each of the five finalists will be brought to New York, where they will pitch their campaigns to a panel of esteemed judges. The five students will also attend the PRWeek Awards on March 4.
The winner will receive a paid internship with Weber Shandwick and a $5,000 cash prize.
"[Our firm] has been a sponsor of this contest for five years, and I continue to be impressed by the talent that the Student of the Year competition attracts," said Andy Polansky, president, North America and chairman, global practice areas at WS. "This competition creates a unique opportunity to get a hands-on feel for what agency life is like. A number of participants have since become thriving executives at our firm and in the industry."
Last year's winner, Daren Kwok, now works for WS in LA. (See A Day in the Life, p.22.)
For more information, visit prweek.com and click on Events, then Awards. The entry deadline November 21, 2003.