NEW YORK: In what the firm describes as "a sensitive appointment," Brown Lloyd James (BLJ) is handling PR for Iyad Alawi, the interim president of the US-appointed Iraqi Governing Council.
An important figure in post-Saddam Hussein Iraq, Alawi, a neurosurgeon and leader of an exiled opposition group, will likely seek to be positioned as a moderate leader with a vision for the future of a democratic Iraq.
BLJ EVP Mike Holtzman offered few details about the account other than to say, "Alawi will soon be traveling to the US, where we will introduce him to key media and political, cultural, and business figures, in addition to handling media relations."
In an October 20 op-ed piece in The New York Times, Alawi urged to the US government to allow Iraq to control its own reconstruction.
"Only Iraqis themselves can restore security, rebuild national institutions, enact a constitution, and elect a democratic government," he wrote. "Like any free people, we want to ensure that we are in control of our own destiny."