NEW YORK: PRWeek's upcoming healthcare conference, Pharma PR: The Real Direct-to-Consumer, now features several new speakers.
Gloria Stone, executive director of global PR for Novartis Oncology, joins a discussion on the impact of product branding on corporate reputation. She joins David Catlett, director of global healthcare for Ketchum; Michael Rinaldo, SVP of healthcare for Fleishman-Hillard; and Melissa Brotz, VP of corporate communications for Abbott Laboratories.
Tom Harrison, CEO of Omnicom's Diversified Agency Services, will discuss integrated marketing, with fellow panelists Michael Durand, Porter Novelli's healthcare practice leader, and Scott Cotherman, president of Corbett Health.
New speakers also include Mary-Frances Faraji, VP of global products communications and advocacy development for Schering-Plough, and Julia Amadio, VP of multicultural marketing for Aventis.
The conference is November 12, 2003 at the Waldorf-Astoria in New York City. For more information or to register, log on to prweek.com, and click on Events, then Conferences.