PAUL HOLMES: PR must focus on its own strengths - not the shortcomings of TV ads - to better sell itself

"My background is economics," says Greg Stuart, president of the Interactive Advertising Bureau, "and I don't understand it. The product goes down, the cost goes up." Stuart, who is responsible for promoting internet advertising as an alternative - or at least a supplement - to network TV advertising, was adding his voice to the many (including mine in this space last week) puzzled by the resilience of TV ads at a time when the quality of the product is lower than at any time in recent memory.