CAMPAIGNS: PR push helps sell Asian-Americans on golden kiwifruit

PR Team: ZESPRI International (New Zealand) and InterTrend Communications (Long Beach, CA) Campaign: Introducing gold kiwifruit to Chinese-American Californians Time Frame: June-August 2003 Budget: $200,000 (including advertising)

by Melanie Shortman

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

Limited Article Views (Excludes Subscriber Only Content)
Select Newsletters (Excludes Subscriber Only Bulletins)

Register

FREE

Limited free articles a month
Limited number of free email bulletins

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

Unrestricted individual access to prweek.com
Breaking news and industry updates via PRWeek Daily News bulletin
Exclusive access to Agency Business Report, annual Salary Survey, Power List, 40 Under 40, & Best Places to Work, and more

Subscribe Options

Start your free trial

Enjoy these subscriber-exclusive benefits:

Unrestricted individual access to prweek.com
Breaking news and industry updates via PRWeek Daily News bulletin
Exclusive access to Power Book and Top 150 UK Agency Business Report

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

UK Individual Subscribers
Click here >>