FROM THE ARCHIVE: PR must seize opportunity offered by diminishing dominance of ads

--- Originally published February 17, 2003 --- The PR business endured two very difficult years in 2001 and 2002. Ad executives, in particular Martin Sorrell of WPP, blamed their PR units for dragging down their holding companies' results. This is perhaps a natural reaction to the undue expectations of PR firms, which in the late '90s enjoyed five years of vast growth fueled by spending on the tech sector and investor relations.

by Richard Edelman

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