CORPORATE CASE STUDY: Two-person PR team keeps Ben & Jerry's brand cool
Ben & Jerry's giant PR task is managed by a two-person team. But Anita Chabria finds that they keep the brand and its values interesting to the media and consumers by remembering not to take themselves too seriously.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>