LOS ANGELES: Bragman, Nyman, Cafarelli has been hired by the Declaration of Independence Road Trip to promote a new voter-registration drive aimed at first-time voters.
The Declaration of Independence Road Trip was founded by television and film producer, writer, and director Norman Lear, who created classic projects such as All in the Family. In 2000, Lear purchased one of 25 remaining original prints of the Declaration of Independence, and created the Road Trip to help inspire kids to be more civic-minded and active. The project will take the document on a three-and-a-half-year tour of the country, sponsored by The Home Depot. Ketchum is handling PR for the tour.
Next week, Lear will announce a new component of the tour, which will focus on incorporating a voter-registration drive aimed at 18-year-olds, similar to Rock the Vote. The campaign will feature elements such as a "celebrity component," spoken-word performances, and a live concert, according to BNC's Doug Piwenski. All of the elements will focus on using the Declaration as "a symbol to get people to be civically aware," he added.
The project has also attracted major corporate sponsors in addition to The Home Depot, including Yahoo and Google.
The project will be announced this week with an event in Washington, DC, and a later event in Los Angeles.