Merging companies give media fair crack at story

NEW YORK: Breaking a tradition of leaking merger news to The Wall Street Journal's Monday edition, the Abernathy MacGregor Group employed a slightly different media relations tack when handling the $2.8 billion merger of printing firms RR Donnelley & Sons (which prints PRWeek) and Moore Wallace earlier this month. For this deal, the firm worked with reporters from all the major business dailies on Sunday.