SAN FRANCISCO: Atomic PR wants to unleash Giant Killer Robots (GKR) upon the world.
The special-effects firm, which most recently worked on The Matrix Reloaded and The Matrix Revolutions, has selected Atomic PR as its new agency to help enhance the company's reputation and stature in the film industry.
"We had a big movie released recently, and we wanted to get our name recognized," said GKR executive producer Amber Wong. "We thought Atomic PR understood us the best of the agencies we talked to, and they understood our market."
Wong explained that companies such as hers are often limited by film studios regarding how much they can talk about a film's plot, or how many images they can show from a recent project. Atomic PR understood how to work with those limitations, she said.
"And we're both boutiques," Wong added. "We felt they had a similar working model and similar values."
So as The Matrix Revolutions began showing around the world, Atomic PR sought to get GKR some local media attention, using the fervor of the film's release to the studio's advantage. The Bay Area's local ABC and Fox affiliates broadcast stories, which were picked up by other ABC and Fox affiliates in a dozen other states.
Now that GKR has received local and national media attention, Atomic PR wants to focus next on visual effects and entertainment trade media, leveraging GKR's role in the Matrix movies, as well as other films, including its Academy Award-winning work for What Dreams May Come.
"We always have projects ongoing, but we want to target a specific audience [of visual-effects producers and supervisors] so they know who we are for future work," said Wong.
"Down the road, we're going to continue to tell the story of what they have worked on, and how unique they are," added Atomic PR CEO Andy Getsey.