NEW YORK: UK-based The Red Consultancy opened a US office this week, as it attempts to build on its growth in Europe. The firm is owned by PR-services holding company Incepta Group. Mirella Cameran will lead the office as MD.
"Red New York is an obvious move for us, when 52% of our client base already originates from the US," Cameran said.
The US office plans to continue the growth of the Red brand, providing consumer, corporate, and business-to-business PR in the technology, financial, healthcare, consumer, and retail sectors.
With a staff of four, Cameran will work with existing clients while looking for new business, and "become familiar with the American psyche," she said. However, she intends to build staff in the office while taking advantage of the Incepta network.
"It's very important that we get it right," Cameran said. "We genuinely believe that we can be different, even in a competitive market such as New York."