OP-ED: Legal considerations enter the client-firm relationship

Leading insurance brokers and lawyers across the country report that lawsuits against ad and PR agencies have soared by 30% over the past few years, and show no sign of letting up. These suits generally involve allegations involving the improper rendering of advice and ineffective advertising tools, techniques, campaigns, and strategies. These suits are costly to defend. Moreover, because clients invariably seek loss of anticipated profits, it isn't unusual for clients to seek hundreds of thousands of dollars, if not millions, in damages.

by Michael Revness

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