News Briefs

CANTON, OH: Innis Maggiore, an advertising and PR firm, has been selected as AOR for FitWorks Fitness Centers, which provide fitness- and health-related services at 15 locations throughout the Cleveland, Akron, and Cincinnati areas.

CHAPPAQUA, NY: Roher Public Relations has been selected by Antex Electronics Corporation, a developer of professional digital audio products, satellite receiving systems, and media servers, for a launch program for the company's first consumer products. Roher has also been chosen by The Executives' Association of Greater New York, a business networking group, for branding and marketing programs.

PALO ALTO, CA: Neale-May & Partners has added several new clients over the past two months, including semiconductor company Sandbridge Technologies and Responsys. Responsys develops electronic and analytic applications to help manage and automate marketing campaigns. Neale-May's other new clients include ClearSpeed, Falcon Waterfree Technologies, FileNet, FriendFinder Network, Postini, and Trianz.

SAN FRANCISCO: Access Communications has added six new clients in the enterprise, telecommunications, mobile, and security markets, including Amdocs, which develops billing and customer-relationship management software and services. Other new clients include Securify, ITM Software, Visto, Decru, and CCT Boatphone.

DENVER: Linhart McClain Finlon Public Relations has been selected to provide PR counsel to ProLogis, a global provider of distribution facilities and services. The firm will provide a variety of services to ProLogis, including media relations surrounding developments of facilities and customer agreements in the US and abroad, as well as community relations initiatives.

SAN FRANCISCO: The Horn Group has added a dozen new clients in the past few months, including Bladelogic and Telcordia Technologies. Bladelogic develops data-center automation software, while Telcordia develops telecommunications software and services. Horn's other new clients include Adaptec, ADIC, Array Networks, QRS, Open Service, Information Builders, Vanguard Managed Solutions, Yantra, Connectrix, and Juice Software.

NEW YORK: Ruder Finn's tech practice has added several new clients, including website performance-measurement company Gomez, network-infrastructure services firm AboveNet, and digital phone service Voiceglo.

SUNNYVALE, CA: SkyStream Networks has tapped A&R Partners to provide corporate and product PR. SkyStream develops video-networking technology for delivering advanced video and IP services. A&R will focus on media and analyst relations, and will work on the company's messaging and position as a leader in the video-networking sector.

POCATELLO, ID: AMI Semiconductor has selected Shelton to provide PR, IR, and marketing services. AMI develops advanced semiconductor technology, such as mixed-signal and structured digital products. Shelton will serve at AMI's US agency of record.

PORTLAND, OR: Margo Kraus, a registered dietitian and nutrition communications specialist, has joined Fleishman-Hillard's Northwest office to help support the agency's growing list of food and agro-business clients served by the Portland, OR and Sacramento, CA offices. Kraus will manage nutrition programs for the US Potato Board, and will represent other clients in Northern California and the Pacific Northwest. Kraus was previously in Fleishman's Chicago office, where she handled sports-nutrition outreach for Gatorade.

CLARIFICATION: In "Merging companies give media fair crack at story" (PRWeek, November 24, 2003), the two agencies involved in the merger were associated with incorrect clients. Abernathy MacGregor Group represented Moore Wallace, while Citigate Sard Verbinnen represented RR Donnelley & Sons.

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