WASHINGTON: The European Union is seeking some private-sector US advice before re-launching its international antitobacco push.
Executives from the DC office of Golin/Harris International were invited to a meeting in Rome last month with health commissioners from member countries. The agency has worked with the American Legacy Foundation's Truth campaign since it debuted four years ago, and recently became the group's AOR.
The EU launched a three-year, $16 million "Feel Free to Say No" antitobacco campaign earlier this year to widespread condemnation from health advocates. Most called it weak and ineffective; one referred to it as "Feel Free to Say Yes."
By contrast, the Truth campaign's aggressive tactics are credited with contributing to a decline in teenage smoking in the US. A recent study says high-school tobacco use is down nearly one-fifth since 2000.
"The purpose of this conference was to evaluate the best practices in youth tobacco prevention as it related to media and marketing," said Golin VP Nancy Golosman of the Rome meeting.