NEW YORK: Both PR firms and in-house PR departments said overwhelmingly that they are satisfied with the level of ethnic and racial diversity among their staffs, finds a new PRWeek/Hill & Knowlton survey.
These results come despite widespread recognition that the profession is lacking in ethnic and racial diversity.
The survey found that 81% of private companies, 75% of public companies, and 73% of PR agencies said they were satisfied with their diversity levels.
MaryLee Sachs, president & CEO of H&K USA, was dissatisfied that members of the profession would rest on their laurels when it comes to such a vital issue. "People talk a good game by expressing interest in it, but they're not actually doing anything about it," she said.
Post-survey interviews suggest that the profession has a long way to go before really tackling the lack-of-diversity problem.
Asked whether they would be implementing new HR programs to increase diversity, almost nine in 10 (88%) of survey respondents said no.
Penn, Schoen & Berland Associates conducted the survey, which contacted 264 individuals who are responsible for or have some influence in hiring PR/communications professional staff.