P&G convenes its PR and ad teams in consumer-marketing rethink

CINCINNATI: Procter & Gamble has asked its PR and ad agencies to take a closer look at how the consumer-goods company can use key influencers in its marketing efforts. P&G, one of the world's largest consumer marketers, also wants firms to consider how to more closely integrate PR, advertising, and other marketing efforts.

by John N. Frank

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