News Briefs

GREENVILLE, SC: Lynn Mann has become PR director for Michelin North America. Mann joined Michelin in 2000 and had been senior PR manager. She'll report to Michael Fanning, VP of corporate affairs.

WASHINGTON: Plesser Associates, the Manhattan-based PR firm, has opened an office in Washington, DC. It will be headed by Kent Holland, EVP.

ALTAMONTE SPRINGS, FL: Mediawise Communications, a marketing and PR company, will be working with many US manufacturers as part of a new consultancy agreement, including Inventory Solutions Network, a Charlotte, NC-based specialist software company.

NEW YORK: Brod Group, a boutique IR firm, has changed its name to "Brod & Schaffer, LLC" for legal and business purposes. The firm has also relocated to new offices at the Helmsley Building in midtown Manhattan.

WASHINGTON: The Council for Advancement and Support of Education (CASE), a nonprofit education association, has forged a partnership with US Newswire that will provide news release and multimedia news distribution services to individual and institutional CASE members worldwide.

ORLANDO, FL: Sequiam Corporation, an information management and software technology company, has appointed Yesawich, Pepperdine, Brown & Russell (YPB&R) as its PR agency. YPB&R will be responsible for developing and implementing a national communications program for Sequiam's portfolio of proprietary security and education and travel information management software applications and technologies.

NEW YORK: Pro Sports & Entertainment has selected Edelman Sports & Entertainment Marketing as its AOR for the 2004 Verizon Millrose Games. Edelman will provide strategic counsel; manage media relations outreach to the sports, entertainment, and ethnic media; and support press operations for the indoor track and field meet.

BOSTON: Six veterans of the Boston PR and marketing communications field have launched Tier One Partners, a full-service PR firm. Clients already on the firm's roster include LoJack, ArcStream Solutions, Artel Video Systems, RemoteReality, and LimoLiner.

LONDON: Next Fifteen Communications has appointed Will Whitehorn as non-executive chairman, effective January 1. Whitehorn replaces Tom Lewis, who has stepped down as chairman, but will become a non-executive director. Whitehorn is currently brand development and corporate affairs director at Virgin Group. He joined Virgin in 1987 as group PR director. Next Fifteen is the parent company of Text 100 and Bite Communications.

DENVER: Barnhart/CMI has again been named PR agency of record for the Rocky Mountain region of Starbucks Coffee Company. The advertising and PR agency has worked with Starbucks in the area since 1998. It oversees PR for Starbucks across a nine-state region.

NEWPORT BEACH, CA: International Food Products Group has hired BlabberMouth, an Austin, TX-based PR shop, to handle a PR/IR campaign for a new line of products. International started as a snack-food company, but has been rounding out its product mix with new offerings. It's planning a new Columbian coffee offering.

MILWAUKEE: Jonathan Stern has been promoted to SVP at CKPR. He joined the firm in October 2002 as a VP and public affairs director. Stern had been director of marketing communications for NYC2012, a grouping trying to secure the 2012 Olympic Games for New York.

CLARIFICATION: In the Agency Business column "A strong internship program can foster agency development" (November 24), Paul Bergevin was incorrectly identified. He is president of Citigate Cunningham, not MD of business development.

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