EDITORIAL: Boeing can keep its 7E7 plans on track if it truly communicates as Downey described in PRWeek

A few weeks ago, we published a Corporate Case Study on Boeing's commercial-aircraft unit, only days before the dismissal of CFO Michael Sears and another executive for "unethical conduct," and a week or so prior to the resignation of CEO Phil Condit. Now the fate of the proposed 7E7 Dreamliner, its PR and marketing plan already underway, is in jeopardy.

by Julia Hood

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