EDITORIAL: Boeing can keep its 7E7 plans on track if it truly communicates as Downey described in PRWeek

A few weeks ago, we published a Corporate Case Study on Boeing's commercial-aircraft unit, only days before the dismissal of CFO Michael Sears and another executive for "unethical conduct," and a week or so prior to the resignation of CEO Phil Condit. Now the fate of the proposed 7E7 Dreamliner, its PR and marketing plan already underway, is in jeopardy.