NEW YORK: Dan Klores Communications (DKC) is helping to introduce Progress Media's plans for a liberal radio network to an intensely interested, but highly skeptical press.
The agency has been assisting Progress Media with media relations strategy and execution. Most recently, the company's owners, a group of liberal-leaning investors, announced that they're close to buying radio stations in five major cities.
The network has been billed as a way of balancing the strong influence of conservative talk radio, but so far media reporters have been wondering aloud why this would be different than other less-than-successful attempts at left-of-center radio programming, such as journalist Jim Hightower's show.
"This type of effort hasn't been done in such a comprehensive way before," said Matthew Traub, partner and chief of staff at DKC. "What differentiates them from previous center-left radio efforts is that they are going to be running a full slate of programming 24/7, rather than what's happened before, where you had a lone liberal voice in a sea of conservatives.
The second distinction is that their aim, above all, is to be entertaining, rather than didactic."
Progress Media is presently in talks with comedians Al Franken and Janeane Garofalo to host programs.