Cisco ends six-month AOR hunt with Weber Shandwick

SAN JOSE, CA: After spending six months on a highly competitive RFP that many PR firms viewed as 2003's ultimate technology account, Cisco Systems has selected Interpublic Group's Weber Shandwick (WS) as its agency of record in the US. Hill & Knowlton was the other agency in the final round of selection, according to sources familiar with the review.

by Andrew Gordon

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