LOS ANGELES: Starz Encore Group, a provider of cable premium movie services, has hired Allyson Taylor for the newly created role of manager of PR.
Taylor, formerly director of communications for Dave & Buster's, a Dallas-based casual-dining chain featuring arcade games, will report to Starz's executive director of corporate communications Eric Becker. Taylor will be responsible for coordinating local PR campaigns, including working with cable and satellite affiliates to generate publicity for Starz offerings. She will also assist with promotional efforts, sweepstakes, and other affiliate activities and events.
"Starz is in the early stages of terrific growth in the number of markets carrying our advanced premium services," said Becker. "We have a great grassroots story to tell in coordination with our cable and satellite distributors, and Allyson with be there for us on the front lines."