LOS ANGELES: Online liberal political organization MoveOn. org continued its experiment with viral political marketing in December with a series of "house parties" across the country that allowed about 50,000 of the community's members to take their activism off-line.
MoveOn organizers used their website to sign up more than 2,700 volunteers across the country to host screenings of a new documentary called Uncovered: The Whole Truth About the Iraq War, followed by a national interactive conference call with the filmmaker. The innovative film debut not only drew thousands of liberal activists away from their keyboards and into meetings with other like-minded people, but also attracted significant media attention.
"MoveOn.org was formed precisely for this reason, to bring ordinary people and issues back into the political process," said Eli Pariser, MoveOn.org's national campaigns director.
With a subscriber base of about 2 million and a recent $5 million donation from philanthropists George Soros and Peter Lewis, MoveOn.org has emerged as a political force in the upcoming Presidential election, and has been widely covered for its successful use of the internet.
The organization has continued its anti-Bush efforts by launching an ad and PR campaign in five states considered crucial in the upcoming Presidential election: Florida, Ohio, Missouri, Nevada, and West Virginia.