PHILADELPHIA: Victoria Clarke, the former Pentagon press secretary responsible for helping develop the widely discussed program of placing reporters with combat units during the Iraq war, has joined cable giant Comcast as senior advisor for communications and government affairs.
Her responsibilities will include leading Comcast's strategic communications plans and coordinating with other cable companies in the government-affairs arena. "Torie will help lead our integrated communications efforts as we continue to build the company," said Comcast EVP David Cohen.
A veteran of both Bush administrations and a former executive at Hill & Knowlton, Clarke is best known for masterminding the program that allowed print and broadcast reporters to become embedded with US troops during the invasion of Iraq. The program was roundly viewed as PR coup that allowed the Defense Department to showcase the lightning speed with which American forces were able to subdue Iraqi defenses and topple Saddam Hussein's regime. She left her post as assistant secretary for defense for public affairs in June.
At Comcast, she will help the fast-growing company negotiate the regulatory thicket surrounding the cable industry, whose members are in fierce competition with satellite-television companies.