NEW YORK: PRWeek's annual Salary Survey is underway.
Last year's survey revealed that the "more for less" culture during the economic freeze led to 65% of PR pros feeling under more pressure to perform than they did 12 months previously. The good news was that there was a rebound from the previous year's freeze, with an average 5.2% increase in salary.
This year's data will reveal if the "cautious optimism" cited by the industry for so long has been parlayed into fatter paychecks.
The survey asks such questions as, how do agencies and corporations value their PR staff during this changing economy? How do staffers feel about the levels of training and opportunity presented to them? How big a factor is experience on remuneration, or is the reward more closely tied to your choice of sector?
The report on the survey will also identify the factors that influence people to enter the PR profession, or those that lure them away, beyond salaries.
To take the survey, click here.
The survey is confidential, and the identity of participants is not linked in any way to the data.