EAST RUTHERFORD, NJ: The MWW Group has provided media relations and public affairs guidance to the private developers behind the $1.5 billion construction project that will bring a family entertainment complex to the Meadowlands.
Xanadu, as the 104-acre complex is known, will include restaurants, hotels, offices, and a number of sports facilities, including indoor ski slopes, a surfing pool, and a miniature racecourse.
As part of the agreement with the state, the developers - the Mills Corporation and Mack-Cali Realty Corporation - are building a rail spur.
In addition, 600 acres of nearby wetlands will go into a land trust.
As the largest construction development in the region, the project has been a high-profile undertaking and the subject of concern for public officials and environmental watchdogs. Some opponents branded the project just another example of suburban sprawl that will exacerbate traffic problems and create a blight on northern New Jersey's landscape.
"Our opponents worked very hard to coin the term 'megamall' for what Xanadu was," said MWW EVP Bob Sommer. "We showed the public that this is not a megamall. This is a family entertainment complex that people would be proud to say, 'I go here, I live near here, I work here.'
"I think the government decision makers saw that and were very comfortable with Xanadu Partners being the state's partner on this," added Sommer, who also explained that the account is in the high six-figure range.
MWW will continue to work with the developers as the project begins construction this year.