BOSTON: Brodeur Worldwide has shaken up its senior management in an effort to help the agency move into new markets and expand its services. Agency president Janet Swaysland is stepping down, but will stay on as a consultant until mid-2004.
"Janet is really focusing on what she wants to do next, and what she loved most was working with clients," said Brodeur CEO Andrea Coville (formerly Carney). She added that Swaysland will still serve on Brodeur's global advisory board.
Brodeur plans to eliminate the president position, and will instead have four executives oversee US operations. They include EVP Ray Thomas and Western region GM Terresa Christenson; SVPs Jerry Johnson and Steve Marchant will oversee Brodeur in the US.
Also leaving Brodeur are Zanku Armenian, who oversaw the Western region, and John Smith, who oversaw healthcare. Both will continue to work with Brodeur as consultants.
Coville positioned the realignment as a reflection of the current market environment. Although the tech industry has been stagnant, Brodeur intends to stay true to its tech roots while expanding into new markets. Coville said she also wants to move the agency closer to the "C- suite."
"If you keep doing the same thing the same old way, you will keep getting the same results," said Coville. "2003 was tough. There was some cost cutting and realignment. But we are financially sound, and we have been able to diversify beyond tech into financial services and healthcare. And we will be aggressively hiring in 2004."