SAN FRANCISCO: Dolby Laboratories has hired Paula Dunn as its new director of public relations.
Dunn is replacing Jim Arnold, who left the company late last year to pursue a career as a filmmaker, but will continue to work with Dolby as a consultant.
Dunn comes from Sybase, where she served as senior director of communications. Dunn has also held communications roles with Exelon and the Pentagon.
At Dolby, Dunn will be responsible for all worldwide PR initiatives, overseeing media relations, industry analyst relations, and trade-show planning.
"Dolby has an outstanding brand presence," said Dunn, explaining one of the main reasons that she was attracted to the position. "I also wanted to work for a company that has displayed such strong leadership."
Dunn said that one of her primary objectives was to focus on getting Dolby more coverage in the consumer media. She credits the company with having done a good job with trade and business media. However, she wants to build Dolby's presence in consumer publications.
While Dolby sells its technology to other companies, consumers use that technology in the consumer electronics and other devices they buy. Dunn said she wants Dolby to be a brand that is valued by both its direct customers as well as its consumers who buy products that rely on Dolby's technology.