BELLEVUE, WA: Travel website Expedia.com has hired Fleishman-Hillard as its North American agency of record. Expedia.com had previously worked with Edelman for nearly eight years.
"As Expedia.com's business grew, we wanted to see what other options were out there," said product manager David Dennis, of the decision to look at other agencies. "[Fleishman] brought in a great team that really understood our business, the customers we are trying to reach, and the partners and suppliers who are a part of the program."
Fleishman, whose San Francisco office will be the account hub, will help Expedia.com focus on distinguishing and differentiating its services from the competition.
Check PRWeek.com and the February 2 issue of PRWeek magazine for further updates on this story