LOS ANGELES: Ad agency search firm Select Resources International has started a PR division and hired the former head of Porter Novelli's LA office to lead the new unit.
Dan Orsborn, who has served as an executive for both PN and Edelman before most recently running his own firm, has been named senior partner at SRI. In addition to handling agency searches, Orsborn will be involved in compensation consulting and what the firm dubs "marriage counseling," or offering analysis and advice on working with existing agencies.
SRI also consults with PR agencies through one-day workshops on new business practices, which, Orsborn says, explain "how to spiff up your business and increase your win ratio."
Orsborn added that he expects to see the popularity of agency search firms on the PR side continue to grow, although SRI is not currently handling any PR searches.
SRI began handling PR searches two years ago, when clients like Timberland and Carpet One requested the service in addition to ad agency reviews.