PhRMA fills media relations need by tapping Fingland

WASHINGTON: Less than two months after Congress passed monumental legislation that attempts to add a prescription drug benefit to Medicare, the Pharmaceutical Research and Manufacturers of America (PhRMA) has named a new director of media relations, M.J. Fingland.

WASHINGTON: Less than two months after Congress passed monumental legislation that attempts to add a prescription drug benefit to Medicare, the Pharmaceutical Research and Manufacturers of America (PhRMA) has named a new director of media relations, M.J. Fingland.

She joins the trade group from the National Highway Traffic Safety Administration, where she was director of public and consumer affairs. In her new role, Fingland will report to Rick Smith, SVP of communications and policy.

Fingland, who takes on a role that did not previously exist at PhRMA, said the timing of her appointment was not a direct result of the changes to Medicare, but admitted a large portion of her time would be spent "making sure the general public is educated on the bill."

Fingland officially joined PhRMA on January 19, in the same month that the trade group's chief executive, Alan Holmer, announced his plans to retire.

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