JOURNALIST Q&A: Everard Strong

For all those whose feet have ever dangled off the end of a too-short mattress or couldn't find a suit that fits, there's now a magazine to address your needs. Tall magazine, aimed at the nearly 9 million men over 6'2" and the 5.6 million women over 5'9", will be launching next month. Here, the magazine's publisher, Everard Strong, talks to PRWeek.

For all those whose feet have ever dangled off the end of a too-short mattress or couldn't find a suit that fits, there's now a magazine to address your needs. Tall magazine, aimed at the nearly 9 million men over 6'2" and the 5.6 million women over 5'9", will be launching next month. Here, the magazine's publisher, Everard Strong, talks to PRWeek.

PRWeek: How did you come up with the idea for the magazine? Everard Strong: On one hand, I'm 6'9''. On the other, I have a background in magazine publishing. The idea's been in my head for several years. It was a magazine I could use, and a lot of people in the community thought the same thing. I started doing more and more research on the idea, and last July we printed a 24-page prototype issue to test the waters and see whether there's any advertising support. The response we got led us to believe we're onto something, so this month we're printing our first real issue, a 64-pager. PRWeek: What kind of advertisers are you getting? Strong: A lot right now are waiting in the wings for the first issue to run. We're getting interest from all kinds of advertisers and I think it's because they realize it's something tall people are looking for, not just clothing, but car accessories, cabinetry, mattresses, even golf club extensions. It covers the gamut. PRWeek: What retailers will be selling it? Strong: We just signed a contract with Books-A-Million bookstores; we're going to be in Tattered Cover bookstores in the Colorado area. I can't say we're definite yet, but we're thinking about the Barnes & Nobles, the newsstands, and boutique stores. We're not going toward the mass market of the Walgreens and Wal-Marts because we don't think that's our market yet. PRWeek: What kinds of issues will be covered consistently in the magazine? Strong: We decided it's a general lifestyle magazine. Our angle is that all our readers are tall, but we're all living our lives. Our celebrity interviews don't focus solely on the fact that these people are tall, but that they're doing interesting things and they happen to be tall. So we'll be doing celebrity interviews and talking to athletes. We'll be writing about exercise, health and nutrition, and social concerns, like airline travel. We're doing something in our May issue on Marfan syndrome, which is a debilitating disease that affects tall people. There will also be fashion, and we're trying to talk to teens as well. It's tough enough growing up as it is, but when you grow up tall it's a little more difficult. PRWeek: Do you think tall people consider themselves part of a community? Strong: Yes. There's a common need for resources. There's a lot of sharing of knowledge and resources. And there are a lot of websites that offer a lot of resources. What I want to do with Tall is centralize that information into one hub. ----- Name Everard Strong Publication Tall magazine Title Publisher and editor Preferred contact method editor@tallmagazine.com Website www.tallmagazine.com

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