LOS ANGELES: Fleishman-Hillard has made two executive hires in its LA public affairs department, boosting the profile of a division that has received a great deal of press scrutiny in recent months. Ashleigh Adams Koss and Marcos Frommer both take the title of VP and will join the firm this month.
Adams Koss previously served as VP of national media relations for Bank of America, and has worked as deputy press secretary to first lady Laura Bush.
Frommer was VP of Hispanic PR at Suarez/Frommer, an ad agency that worked as a subcontractor to Fleishman on accounts such as Big Lots and the Department of Water and Power, one of the agency's biggest clients.
The additions come during a period when Fleishman is facing intense media scrutiny over its close ties to city hall, especially the office of Mayor James K. Hahn. Numerous publications, including the Los Angeles Times, have run expos?s in recent months hinting that the mayor's office might be giving the agency preferential treatment on lucrative contracts in exchange for pro bono work and other services.
No formal investigation is taking place, however, and Fleishman GM Doug Dowie has attempted to turn the negative tone of the articles into positive press for the agency, including a recent Los Angeles Magazine profile touting his insider status.
"It's no surprise to me that the media would look at the public contracts that not only Fleishman but a lot of different companies have," Dowie told PRWeek. "For the most part, the stories have been fair and balanced."