With victories in Iowa and New Hampshire, John Kerry provided the comeback story of the primaries by successfully tweaking his image and messages. Furthermore, Howard Dean's recent gaffes might be hard to overcome in tougher political territory like the South and West. Democrats have sent the message that they intend to field the strongest candidate who can beat Bush, as opposed to an outsider focused on specific issues.
Most frequent messages:
1. Kerry successfully reshaped his messages
2. Dean's campaign is fading
3. Coming primaries will reflect different voter priorities
4. Democrats want a 'Bush beater'
5. Kerry targets corporate interests in Washington
Based on 40 front-page newspaper editorials and columns appearing on January 28, 2004. Evaluation and analysis by Delahaye Medialink.