WILMINGTON, DE: Five employees of advertising, PR and interactive communications agency Reese, Tomases & Ellick (RT&E) have purchased the company from the estate of principal Gene Ellick, who passed away in 2000.
The company, which is the largest of its kind in Delaware, has been renamed RT&E Integrated Communications.
"This is the beginning of an exciting new chapter for RT&E," said Charles Housam, the firm's president.
Housam, who joined the firm in 1996, will expand his ownership and hold the majority of the company. Other partners include Andrew Penney, president of RT&E Public Relations; Angela Angeny, group director; Amy Colbourn, management supervisor; Tom Watson, CFO; and Kelly Van Horn, director of creative services.
With $35 million in billings annually, the agency attributes $600,000 in revenue to its PR division. Seventy-five percent of its client list, which includes the Delaware Lottery, GE, DuPont and the Opera Company of Philadelphia, seek PR services, the executives said. Within the PR business, 60% of operations is business-to-business and 40% is consumer.
"The role that PR is playing in our client mix is not just a stabilizer but a growth channel," said Penney.